SEO and E.A.T – Content That Google Devours
The major Google algorithm update in 2018 was indicative of Googles increasing focus on ‘Trust’ as a significant factor in website promotion in search engine results. The Three Pillars, Expertise, Authority and Trust (E.A.T.) form the foundation of search engine optimisation (S.E.O). These vital elements are essential to any S.E.O strategy. Much like any smart […]
What is Semantic Search and Why is it Important for SEO Recently?
Back in the days like 2010, Search Engine Optimization was all about getting as many backlinks as you can. Furthermore, you can even add as many keywords as you can. Thus, what people know then as SEO is that it produces results to enable us to change engineer content that rates higher. However, these days, […]